COLUMBIA
eCatalog
OBJECTIVE
To work smoothly with its winter marketing campaign, Columbia requested a solution that can help to deliver promotional information, product catalog and weather forecast. So it can draw more attention from the visitor and create an O2O platform between company and potential customers.
SOLUTION
Mass modules has specially tailor-made an "Interactive Kiosk" with "eCatalog System" for Columbia to run their winter marketing campaign "Explore Greater Outdoor". Customers can check out new product categories and scan the QR code with their smart devices, in order to collect the product information and share to social media. Weather forecast and hiking routes are also provided for customers. Those interactive solutions show customers (especially hikers) that Columbia cares and respects them, in direction of create sense of belongings and improve business performance.
Features:
- interactive touch kiosk
- eCatalog system
